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So, we have a complete match between the subject line and the rest of the campaign. Upon opening the email, subscribers see Razer products on the main visual (which is a gun’s iron sights). With this in mind, their subject line blends reality (i.e., that summer is approaching) with the “sights” part of a gun that most gamers are familiar with from their RPG games. Why it works: Razer is a brand that targets gamers. So, “S” is also for SALE! Hooray!! From the email subject line to the design and email copy, everything is aligned to promote this summer sale in a fun and lighthearted way. “S” is for … summer, right? Well, it’s also for “sexy.” Moreover, it makes a perfect connection with the brand’s sale of their summer shorts. Why it works: Chubbies has created the perfect summer subject line to get subscribers excited. Paired with social media ads (through retargeting), this campaign will surely yield a significant amount of sales. So, in this particular example, the brand clearly emphasizes the value the readers get if they open the email campaign.
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Nobody can say no to free stuff, and letting your subscribers know they are in for a treat only makes things better.
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This is because of the free gift the company gives. Why it works: This subject line from MAC Cosmetics is a great way to encourage readers to open the email. Subject Line: A hot summer treat! FREE gift. Moreover, the use of emojis makes the subject line eye-catching, while it also shows that these 4 things mentioned above make your face “suffer.” What’s cool about this campaign is that the brand provides their 2-step solution to this (with their products, of course) without annoying their subscribers. The Body Shop has created a simple subject line that stresses the common pain point of customers. Why it works: First of all, this subject line has a great rhyming style (heat with sweat and SPFs with masks).
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Subject Line: Heat, sweat, SPFs, masks… ? In this section, you’ll find prime examples of effective email subject lines along with their respective summer email campaigns, and we’ll be looking at why the combination of these works well. ?Don’t let the sun set on these savings – get up to $350 off !.End Of Summer Sale! ☀️ FINAL WEEKEND! ?., 1000’s Of NEW Summer ➡️ Fall Styles! ✨.Say Goodbye to Summer! 20% Off Everything Ends Soon.End the summer with 20% off and a FREE lip duo.Ends Tomorrow: 25% Off Summer Sendoff Sale.Note: For the ultimate list of summer email subject lines, click on the box on the right side of your screen! Here we have compiled a list of the best-performing summer email subject line ideas from famous brands to inspire you and get you started! From classic email newsletters to summer sales campaigns, the summer season includes everything you can imagine.ĭue to the fierce competition, brands try to form a solid digital marketing strategy by crafting cool summer subject lines to attract readers’ attention and increase their email open rates. So, let’s get started! Best Summer Email Subject Lines for 2022īrands start sending their summer email marketing campaigns as early as May and continue until September.
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To craft an effective summer subject line, you need to think of your industry, target audience, brand, and campaign goal.Īnd while there is no “magic” formula to win over your competitors, we’ve collected the best eCommerce summer email subject lines from well-known brands to fuel your inspiration and upgrade your summer email marketing game. Especially with the fierce competition among brands during the summer months. Writing engaging summer email subject lines that get clicked isn’t an easy feat.